Introductory tutorial for new users
Further segmentation is related to user activity. If they uk phone number database continue to move through the funnel, the communication should match their journey. If they installed the app and stopped interacting, you can send them motivational messages. Depending on the category of the app, sich notifications can:
Provide a promo code for the first purchase;
Offer the user to sync his contacts to find friends in the app;
Invite the client to choose interesting topics for subscription;
Inspire to start the journey and achieve the goal;
Challenge to reach a certain score in the game, etc.
Active users
It's important not to scare off this segment with excessive communication. At the same time, you need to keep in touch with this type of customer to retain their loyalty and increase sales.
How to communicate with active users?
Ask them for feedback because they to like your product with high probability. Even if the user points out some shortcomings, you'll know what to work on.
Offer to invite your friends. As an incentive, you can provide some bonus for each attracted user.
Send personal recommendations and tips. It can be helpful even for experienced users. You should not only form but also maintain the customers' habit that the app content will always be relevant to them.
Encourage and thank them. You can praise the user for the activity or prepare a special offer for the anniversary of their joining.
Incentive in-app message for an active user - what is a customer segment
Incentive in-app message for an active user