Google Analytics: Beginner's Guide 2022

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Google Analytics: Beginner's Guide 2020
“Everyone with a website should be using Google Analytics.” Chances are you’ve heard that phrase before. But getting started with Google Analytics is easier said than done—at least until you have someone to walk you through the process.

Whether you have yet to sign up for Google Analytics or you netherlands phone number data already set it up but haven’t started taking advantage of all its features, this Google Analytics guide is for you.

In this Google Analytics guide, we will cover:

What is Google Analytics?
Why You Should Use Google Analytics
How to set up Google Analytics
How to use Google Analytics
Let's get started.

Table of Contents view
Google Analytics, what is it?
Google Analytics is a Google tool that provides you with in-depth data and analysis reports on the performance of your website or app.

There is a free and paid version available. Most small to medium-sized businesses can get the information they need from the free version. Google Analytics also integrates with other Google tools such as Google Search Console , Google Ads, and Google Data Studio .

Why use Google Analytics?
Google Analytics provides a wealth of data about the performance of your website or app, and much of this data is available for free for your marketing efforts.

It takes time to understand how to take full advantage of the program’s features, but once you do, you have access to valuable information. You can also get value from some of the basic data, and a Google Analytics consulting firm can help you get the most out of the platform.

Some examples of the information you can get from Google Analytics include:

How many visitors does your site get?
How people access your website, such as through links on other websites and search results
Demographics, locations, interests and other characteristics of your site visitors
Which pages on your website are the most popular?
How fast do your pages load?
How many visitors to your site convert
Which pages do your site users visit before converting?
How to use Google Analytics
So, how do you use Google Analytics? This section of our Analytics guide will walk you through the process.

1. Create a Google account
If you already have a Google Account that you use for Gmail , YouTube, Google Calendar, and other Google services, you can use it for Google Analytics. You can also choose to set up a new Google Account.

Make sure you use an account that you intend to keep for the foreseeable future and that only you have access to.

To create a new Google Account, go to accounts.google.com and follow the sign-up instructions.

2. Sign up for Google Analytics
Once you have your Google account, go to Google Analytics and click the “sign in” or “set up” button.

Then, follow the instructions to set up your account. Here you can:

Add an account name
Select data sharing settings
Choose whether to measure data for a website, an app, or both
Set up your property, which involves entering your website name and URL, your industry category, and your time zone
When you create your property, Google Analytics will automatically create a view called “All Website Data.” Different views show different types of data depending on how you set them up. You can use them, for example, to exclude traffic from your company’s employees.

Keep the default view and add more views if you want. You can find instructions on how to create additional views in this Google guide .