What does your grandmother do on the internet?

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Over the past year, the number of Internet users in Russia has grown by 6 million people. The total number of citizens using access to the network, according to the Russian Association of Electronic Communications, has reached a mark close to 97 million.

Interestingly, the growth of the online somalia company email list audience is mainly due to the older generation, since the penetration of the Internet among young and middle-aged people is close to the limit. This is explained by the fact that users are getting older, but at the same time they retain their habit of receiving information in the online space.

About half of Russians over the age of 55 perceive the Internet as a normal part of life, while more than a third of citizens in this category are active Internet users and use the network to search for information, watch videos and make online purchases.



This level of presence disproves the common misconception that online advertising campaigns aimed at people of pre-retirement age and older are pointless.

Similar conclusions are contained in many studies that examine the consumer behavior of people in this category.

Among the latter, one can note, for example, a joint study among the Russian elderly population, which was conducted by Google and Euromonitor International, a company with international coverage that studies global markets, economics and consumer behavior.

In addition, Rosstat recently presented several interesting facts based on a survey of older people.

Also, an interesting analysis of the total online audience in Russia among the population aged 16+ was presented at the All-Russian GfK Omnibus at the end of 2019. GfK Group is a German research company that implements all types of sociological and marketing research. In our country, it is represented by its subsidiary GfK-Rus.