Why is it Important to Conduct Keyword Research?

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Keyword research is the central action of any SEO strategy . This study helps to understand the demand for individual keywords, how competitive they are, and what are the best options for positioning in search engines or for carrying out paid campaigns.

Properly conducted keyword research can provide a report on the various ways people use to find the information they are looking for. It can also help you find new content ideas and learn more about your target audience.

Keyword research will allow you to fine-tunetogo business email list your strategies, drive traffic, and improve conversions on your website.

How to use Google Keyword Planner
Now that you know what the Keyword Planner tool is for, we will share with you step by step how to start using it to analyze the keywords related to your company or business.

Google Keyword Planner allows you to develop better content strategies to attract qualified leads to your website.

Access to Google Keyword Planner
To use Google Keyword Planner, you must have a Google Ads account. If you don't have one, you can set one up in a few minutes. You don't need to run a campaign to use the planner.

Once you've created your account, you'll need to log in to Google Ads and access the wrench icon on the toolbar at the top of the page.

Select “keyword planner” or “keyword planner” in English.