LBM focuses on attracting potential customers through valuable and personalized content. This is achieved by creating useful content, such as guides, e-books or webinars, that can help your potential customers solve problems and phone number in korea obtain relevant information. As in the previous point, our recommendation is to invest in marketing actions of this type for a minimum period of 6 months so that LBM can be an effective strategy.
Demand capture + outreach involves identifying potential customers through advertising and capturing their contact information, such as their email or phone number. This is then followed up with personalized emails or phone calls to convert these leads into actual customers. This strategy is ideal if you are looking for shorter-term results.
Conclusions on which demand generation strategy to implement
In summary, marketing budget, time, and sales revenue are three important variables to consider when choosing a demand generation strategy that is right for your business. If you have a high sales revenue, consider ABM or outbound prospecting. If you have a low sales revenue, consider LBM or demand capture + outreach. Remember that no strategy is perfect and all have their advantages and disadvantages. The important thing is to choose the strategy that best suits your business needs and objectives.
If you have any questions, please contact me. We can think of the best strategy for your B2B company.