The paid media channels that we will explore in this guide are the main ones and those with the highest rate of satisfactory returns . Furthermore, they are applicable to different types of companies, regardless of size or segment.
The effectiveness of an action lies in how it is hong kong phone number resource structured and incorporated into the business, so knowing what the objectives are and where you want to go with a marketing strategy are the most important points in using paid media as a vehicle for business promotion.
Let's now learn about these channels and how they work!
Google Ads
The virtual search giant is at the top of paid media. Google Ads , formerly known as Google Adwords , is a platform for creating paid ads, launched in October 2000.
The idea of investing in a platform like Google Ads is to rank in the top search positions , considering Search Engine Optimization (SEO) strategies , using specific and strategic keywords.
If you decide to use Google Ads, be prepared to measure all search engine performance , as this will be essential to monitor the indicators and fluctuations that always leave data and information with tips that can be useful for your business.
Each keyword plays an extremely important role in ranking. However, good ranking depends on its proper use and monitoring the performance of the content will make the investment worthwhile.
Google Ads offers 5 different types of ads:
search network: your company's campaign will be displayed very close to the results of a search carried out by a user for any term related to the keywords present in the content developed;
display network: if you want your ads to be linked to news sites and blogs in general, this is an excellent resource;
Google Shopping : This type of ad allows users to search for and find related products and compare prices between suppliers;
video: ideal for reaching an interactive audience that prefers tutorials or practical explanations about the features or use of a particular product;
universal for apps: just one campaign serves as the basis for creating and distributing several campaigns for different formats and networks.
As the tool allows you to define your investment on a daily basis, monitor it closely, depending on the type of ad you choose, to avoid losing your position or investing an unnecessary amount.