CAROLINE: We see this all the time. I literally just posted about this yesterday on LinkedIn.
RYAN: Yeah it's a serious mobile no database problem. And like, it's one of the hard transitions of moving from really focused on near term goals and objectives to having a bit of a longer term outlook because like right now we're just focused on how do we collect as many leads for people that want to demo and will close later this week and give us their credit card. You know, you don't need necessarily this whole, like all bunk nurture program for those types of leads, just because it's such a quick sales process, but now that we're moving towards this longer term model, like it requires different, different marketers. Like we're building out our team now to then support this new function.
CAROLINE: All right. Great. Well, that was great. I think we touched on so much and I know it's really a topic that is top of mind for a lot of people. So thank you so much for sharing your insight there, that was really, really great. Thank you.
Benefits of Marketing Automation Agencies
benefits of marketing automation
It is challenging to rely on constant, manual efforts to keep a company moving. An agency takes these tasks off your hands so that employees can focus their energies on creating personal connections and closing more high-impact deals, allowing your business to scale. It's been shown that marketing automation can lead to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
A marketing automation agency manages repetitive tasks and processes so that you don’t have to. When employees don’t have to spend time on tedious tasks, it establishes a company culture that values talent and intentionality, leading to a reduction in employee turnover rates.
If you want to ensure profitability and efficiency in your business in a cost-effective and intentional way without exhausting internal resources, using a marketing automation agency is a proven way to do so.
Key Takeaways
Utilizing the services of a marketing automation agency is a long-term investment, and it’s becoming widespread and necessary. You can find much proof of automation’s time-saving guarantee and its popularity with executives in daily case studies. Marketing automation agencies have the skills and resources to contribute this full-stack marketing best practice to your organization.
In a fast-paced business environment, marketing automation agencies are a necessity to save you time and resources. By utilizing automation, you and your employees will work less on small yet imperative tasks and focus on growing your company and visibly driving revenue.
Want to Know More?
To learn more about marketing automation best practices, book a call to find out how you can take action to automate processes, positively impact the bottom line, and “feed the engine of your revenue machine.”