Everything You Need to Know About Voice Search

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google voice search
Are you optimizing your SEO for voice search ? If you aren’t already, then it’s time to start optimizing your content for voice search .

Google Voice Search: A Growing Trend You Should Pay Attention To
Some time ago, Google said that its Android devices were processing about 20% of search results in the form of voice searches .
Apart from Google, there is also Alexa , Cortana and Siri so we can conclude that a huge segment of users rely on voice search .

It is very important to consider this segment in your SEO strategy . There are good reasons for the growing demand for voice search : previously, voice searches were too imprecise and the technology was not able to properly understand the voices of users , as a result, voice search was inefficient.
Today, however, the accuracy of voice searches has overseas chinese in worldwide data significantly (one study indicates it as 92% accurate).

Voice search is unlikely to take over all search traffic, but as a content creator, you should expect usage numbers to continue to increase for industries such as e-commerce, services, food, local business, news, education, and travel.

A comScore report found that by 2020, over 50% of searches will be done using an intelligent assistant . While still a considerable margin, this is a large enough number to watch closely.

SEO Voice Search Statistics
The purpose of this article is to give you actionable tips so you can prepare your content for a voice search influx. And, better yet, many of these voice search SEO tips directly impact your overall search engine optimization strategy, too .

If you're ready, let's get started!

Optimize for voice search
There is a huge difference in consumer habits when searching for typed queries or voice searches .

For example, if a user is interested in going to a restaurant in London, their typed query would be “best restaurants in London.” Conversely, the same user would change their voice query to “what are the best restaurants in London?”

The latter mode is definitely more natural as it contains real-world human language. Therefore, voice search optimization revolves around the normal words and phrases we usually use in our speech.

One of the techniques for optimizing for voice search is to put content on your website in the form of questions and answers. This type of content follows a conversational tone.

Questions in this type of content can include those terms (keywords) that are used in natural language.

For example, if you offer website development as a service, your Q&A content could include phrases like “how much does it cost to build a website,” “what is the best website development company in Ancona,” or “how long does it take you to build a website?”

You need to make sure that crawlers can easily access your website to learn about your brand so that you can rank it for voice search queries.

To do this, there are several solutions such as submitting your sitemap to search engines. In addition, you can take advantage of schema markup , rich snippets , micro-data and other similar strategies.

These “strategies” do nothing more than communicate their mini codes to search engines informing them about the details of your brand.

If you know little or nothing about structured data , you can use this free tool provided by Google that can help you look at the different types of content to mark up, walk you through the entire process, and ensure that the HTML is correctly implemented on your website.

Voice Search and SEO: Four Key Tactics in 2020
1. Integrate response-based conversational content
All the best smart speakers use Natural Language Processing (NLP) to recognize speech and understand the intonation behind users' search queries. In short, NLP tries to answer search queries with content that matches the tone of voice a person uses when searching.