4 tips to increase your customer base

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What are your company's greatest assets? Your customers, of course! Without them, there is no business. A good sales strategy balances prospecting and relationships . In other words, you must increase your customer base and, at the same time, retain those who are already part of your base.

This task is quite challenging. Online and offline, your product competes for attention . To spark people’s interest, you need to “speak the same language” as them, offering products that meet their needs and desires.

In this process, guess what mistake lawyer database make the most?

Only worry about increasing sales.

“What do you mean? Isn’t increasing sales the objective?”

Of course! But to make good sales you need to sell to the right people , that is, those with purchasing and payment power.



What is a customer portfolio?
Let's start with the basics! A customer base is the group of people or institutions with whom your company maintains commercial ties. This relationship may be recurring, or it may have occurred only once. In the first case, we call the customers active, in the second, inactive.

Your role in this story is to maintain contact with customers, paying attention to what they need and their changes in consumer behavior.

See how to create, manage and retain a customer portfolio.



How to increase your customer base?


Here are 4 tips to increase your customer base:



1. Develop your competitive edge
When we talk about competitive advantage, we are referring to the set of actions your company takes that no competitor can copy. In other words, they may even try to do the same thing, but since your brand positioning is much stronger and your team is much better prepared, it is unlikely that they will achieve the same results.

The competitive edge includes customer service, the benefits you offer your customers, payment methods, after-sales, product delivery, quality, warranty, etc.

This is where customers perceive a brand’s value proposition .

Why do you think Coca-Cola is more successful than other soft drinks? The distribution strategy is aggressive , but the emotional appeal is also very strong.

The value proposition reflects the rational and emotional positioning of the institution. In other words: what it has to offer in practical and emotional terms.



2. Know your audience
All prospecting starts with good market research. There’s no point in offering a guitar to someone who doesn’t know how to play and isn’t interested in learning, right? So, get to know your audience. Know where they are, what they’re looking for, and what their buying behavior is like .

But most importantly, study the market to find the right customers. Before closing a deal, evaluate your credit score and talk to your competitors. If the customer has a bad credit rating, then you have two options: stop selling to them or review your credit and collection strategy.

Learn how to avoid defaulting customers.

ACP Market Intelligence collects information from public databases and credit bureaus . With this information, you can find out where your best customers are. How about making your team's work easier? Buy your customer portfolio.