Now that you know some good practices for using this method, it’s time to understand in detail how it works and how it delivers results. Here, we’ll divide the process into phases for each stage of the shopping journey. Check it out!
Attraction
It's time to use your resources to create relevant architects email list materials that are actually targeted at the right persona. Examples include blogs , webinars , campaigns, and social media . The trick is to add value so that you can reap the rewards in the future.
The metric used is monthly website traffic , to know the traffic results monthly.
Involve
Next, it’s time to create and promote the relationship with the customer , based on the solutions offered that meet their expectations.
A good practice is to offer free versions of a product or service so that users can try it before buying it. It may seem simple, but it will certainly encourage the relationship of trust that you need to build user loyalty .
To check whether it is viable or not, simply analyze consumer behavior, during and after the purchase.
Enchant
Finally, we have reached the point of ensuring excellent customer service , which is a successful action to achieve an objective. In this case, it is worth carrying out satisfaction surveys after the sale, to assess whether the practice is in line with expectations or not.