Boost your sales with Free Shipping Day 2020!

[shukla7789]

Every year, in the last week of April, Free Shipping Day boosts eCommerce sales. The commemorative date, which began in the United States in 2008, is gaining more and more followers, as it is a great opportunity to boost business in the first half of the year .



Advantages of Free Shipping Day
When it comes to online retail, shipping has a strong influence on purchasing decisions. Consumers are attracted by low prices and short delivery times, but if the shipping cost is not worth it, the chances of the cart being abandoned are high.



Therefore, offering free shipping is a good way to attract overseas chinese in australia data and increase conversion rates. In addition to these advantages, we also have:



Increased stock turnover : take advantage of this event to put stagnant or low-demand products into circulation.



Increase in average ticket: to offer free shipping, you can set a minimum purchase value, thus encouraging an increase in the average ticket.



More visibility for your brand: by being part of Free Shipping Day, as well as Black Friday and other celebratory dates, your brand is put in the spotlight.



Great benefits, don't you think?



How to join Free Shipping Day
The first step is to assess how much you are willing to reduce your profit margin . This way, you will avoid surprises and financial losses.



It is also important to negotiate with carriers and, if possible, work with more than one to speed up deliveries.



Remember to check the stock to avoid surprises.



An ERP management system will make it much easier to control these three items.



Finally, define a digital marketing strategy to promote your action.



Sales Strategies for Free Shipping Day
Free Shipping Day offers great benefits to retailers, but it can cause losses if poorly planned. To avoid a negative impact on your finances, we recommend:



Set a minimum purchase amount. According to a survey by Abcomm , 44% of retailers offer free shipping on orders between R$101 and R$200.



Define regions. Study which market has the highest concentration of customers and offer free shipping to that market.



Practice realistic pricing. Value your customers and offer products at the same prices as before the promotion. Increasing prices days before the event can tarnish your company's reputation and cause legal problems.



Communicate the campaign rules . Avoid misunderstandings by describing, in detail, the conditions for the customer to benefit from the promotion.