Understand which factors influence the consumer's purchasing decision

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shukla7789
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Joined: Tue Dec 24, 2024 4:27 am

Understand which factors influence the consumer's purchasing decision

Post by shukla7789 »

The way consumers make choices and buy products has changed. The Internet can provide a great deal of information and, as a result, consumers have greater power in their purchasing decisions.

You've probably done this yourself several times: before buying a product, you decided to research its characteristics on the internet. For example, a bed with pocket springs with density 28. What do pocket springs mean? What benefits do they provide? What is density 28 and how does it affect the quality of the bed?

Consumers have access to all this information and there are a ios database of factors that directly and indirectly influence the purchasing decision. Let's now understand what they are and how you can use this to your business's advantage .

The way in which the products are displayed
Did you know that supermarkets already understand how to display products on the shelves? Typically, the ones that expire the fastest are at the front and the most expensive products are within easy reach. You also need to have a strategy when displaying products.

In the case of a clothing store, for example, you can divide the pieces by size and color to make searching easier, leaving the plain ones on one side and the printed ones on the other.

Don't place products too close together, as this can make them lose some of their value and hinder the customer's view. After all, we don't want visual pollution in the store, do we?

The look of the store
This is an extremely important point. We generally place a lot of value on beauty, and this applies not only to people, but also to environments.

Create a look that matches your environment and decorate with colors and goals related to your market. Also think about the style you want to convey. For example, by choosing a minimalist style, you are focusing on the quality of your products rather than the quantity.

Good service
But there is no point in having a space decorated by the best specialist in the region if your service is not compatible or better than the customer expects. People want, above all, an excellent shopping experience.

Having a comfortable place for him to sit, offering him a drink according to the weather of the day and even something to eat can be a great way to win him over.

Good communication
If you or your employees are unable to communicate well with the customer, in addition to not pleasing them, the sale, even if completed, could turn into a huge disaster.

For example, let’s say you own a restaurant. A customer has ordered one of the dishes from the menu and asked for any seafood to be removed because they are allergic to it. If this information was not communicated well—the employee was not paying enough attention to the customer—your business is at serious risk.

This is just one example to show how important effective communication is for your business. Furthermore, when the consumer enters the store, stop to listen to them and understand their main pain points. They may not even know exactly what they really need to buy.
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