It shows how effectively your posts work

[aminaas1576]

How to measure and increase engagement rate in VK, Tg, Instagram* and get more subscribers and sales?
Which posts get more likes, comments and reposts on social networks and messengers and bring in more sales? Techniques, mechanics, evaluation methods, examples and tips on how to communicate with the audience and include the engagement rate (ER) in the promotion strategy.

MAED Editorial
Share
Read later
Engagement Rate (ER) is the audience engagement rate for your content. and how users respond to them with likes, comments, and reposts.

ER is calculated as a percentage — and it is different for each business and each niche. How many reactions do your best posts get? How many views do they get? And how many reactions do your competitors get in uk email list their posts? Compare and determine your average ER and set a growth plan.

Low ER of content means that it did not reach the audience.

A high ER indicates that the content was native and users read, watched and responded - performed the target actions you needed (followed the link, subscribed, etc.).

Depending on the task (inform, sell, warm up, etc.) and the specifics of the business/project, the ER coefficient may differ.

For example, classic informational sales posts collect less coverage and reactions than entertaining ones, but at the same time they generate more “hot” applications from users ready to buy.

"