The 1-3-7 Model for Monitoring Facebook Ad Performance

shaownhasane · Post by **shaownhasane** » Mon Jan 20, 2025 4:08 am

Train your media buyers to write reports using the 1-3-7 model and WWW framework so that the results are clear, readable, and immediately actionable.

The 1-3-7 model is a method for planning reports. kazakhstan b2b leads When should media buyers check ad performance? How often should I check?

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The framework divides post-advertising reporting into three stages.

Day 1: The ad just went live. Check statistics for clicks and click-through rate. If it's much higher or lower than expected, consider making adjustments.