Statistics confirm this trend

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A Harvard Business Review study found that companies that respond to an online inquiry within an hour are 7 times more likely to initiate a conversation with a decision-making customer than those that call after an hour. And those odds drop significantly after 24 hours, where the opportunity to engage with the right person drops 60 times.

In conclusion, companies are investing a lot in uk telegram number database digital marketing, advertising, branding and sales team training, but much of this money is wasted if they ignore what customers really want.

What customers want is simple: immediate answers and personalized service.

How Conversational Marketing Transforms the Customer Experience
You probably already know that today's customers are very smart and educated and have a lot of access to information. Most of them know what they want and where they can get it.

Conversational marketing puts customers in control of the sales process and gives them what they want at the right time. As a result, customers process this process faster and are happier with the outcome.

The structure of the conversational marketing model is configured as follows:

Interact

Given how quickly online contact becomes indifferent, it makes sense to respond to all customer conversations “at the speed of the internet.” This means using tools like WhatsApp, SMS, live chat, chatbots, and other instant messaging platforms.

The younger generations prefer texts to phone calls, so offer them this communication channel and make sure it is managed by a team. The older generations, on the other hand, prefer emails: in this case you have no excuses, you can send an immediate response or call directly.