It bears repeating: keep your attention on mobile

[shukla7789]

It's no secret that smartphones are dominating internet access in Brazil. A Google survey, published in Folha de São Paulo in February 2017, revealed that 62% of Brazilians are using this device to connect, which demonstrates the need for creatives to pay more attention to mobile.

The practicality and agility of having a multitasking device connected to the internet at hand may have been one of the reasons for the growth of smartphones in the market. According to the Google Consumer Barometer study , this has led to changes in the behavior of smartphone owners, who now search for information, take photos, listen to music, access social networks, watch videos and increasingly shop via mobile apps or by accessing web pages, often leaving valuable information about their location and consumer interests behind.

Applications

For brands, investing in app development can be a big deal. However, for various reasons, 75% of apps downloaded on smartphones are uninstalled within just 30 days of use. There are two line database reasons for this: poorly distributed content that makes it difficult for users to navigate and the lack of attractive features that keep people interacting with the app.

Responsive

Responsive websites are those that adapt to the mobile device format to offer a good browsing experience to users. A brand doesn't always need to invest in a mobile app, but having a responsive website is vital for any business these days. After all, people are no longer willing to stay on those outdated and complicated-to-navigate pages. These pages have lost relevance in search engines and are a thing of the past. If you have a business and want to attract customers, pay attention to this and have a website that is compatible with mobile devices.

Are you interested in this topic? Talk to an id5 consultant. Click the button below.