This year, the team made another major breakthrough: it co-branded the well-known Japanese IP "Ultraman" with two of its probiotics and held 3 meet-and-greets, aiming at the powerful and righteous image of "Ultraman" and connecting the main products of probiotics. The product features of "health", "grow taller" and "strengthening" create a healthy and energetic image of the product, and we look forward to developing more new customers through the joint brand and communicating the efficacy of probiotics.
The holding of the "Ultraman" meeting not only communicates the healthy connection of the product visually, but also is the best opportunity to expand new customer groups.the meeting: "Ultraman" The age brazil consumer email list range of fans is quite wide, including children aged 2-3 years old; there are also adults aged 40-50 years old who still have childlike innocence. The male and female ratios are about 50% each. It is suitable for all ages. It is an excellent opportunity to expand the brand's audience.
Therefore, the team used "game modules" to design exclusive LINE interactive activities for the meet-and-greet to extend the influence of the "Superman" IP, so that people at the scene could join the brand's official LINE account to play scratch-off games and obtain product discount coupons. Through on-site publicity and interesting event design, "Nongchunxiang" effectively strengthened its brand image at three meetings, increased the number of LINE friends and substantially increased its revenue contribution.
The "Nongshungo" team discovered during
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