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Think of us as the gel that helps align marketing and sales from both a content and prospecting perspective. We’ll help you continuously: Identify which companies are coming in through the content being pushed out so you can create more content like it. Identify which channels are performing so you can double-down on your efforts. Give your sales development reps priorities around which customers to follow up with first.


your total addressable market (TAM). france email database See who hasn’t filled out a form to better gauge their interest. A lead generation 2.0 techstack example To round things out, let’s take a look at a possible lead generation 2.0 techstack you could employ across your B2B sales and marketing teams. Here’s a list of potential tools and the functions they’d help serve: HubSpot (CRM and marketing automation) BuiltWith (TAM) Leadfeeder (Intelligence) Google, LinkedIn, and Facebook (Online execution) ZoomInfo and LeadIQ (Contact data) Influ2 (Personalization) Reachdesk (Offline execution) Lead generation 2.




0 marketing stack >>See the stack we use at Leadfeeder with more tips from our CMO on building your own Final thoughts: Why lead generation 2.0 is the future of B2B marketing Lead generation 2.0 is the future of B2B marketing because moments matter. Audiences need to be moved to take action, which means companies have to get smarter about when and how they connect. Every journey is unique for the buyer making it — communicate with care.