#4: Configure campaign-level settings

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Warm up YouTube ad audiences with Google Discovery Ads, add conversions with new tool options, Conversion Goal 2
Note that if your Google Ads account doesn't have any valid conversions, you'll see a prompt to set up conversions. This roadblock will prevent you from continuing through the first campaign setup screen, so you'll need to resolve it.

When you get to the campaign types panel, select Discovery. The Google Ads interface automatically selects Standard Discovery as the campaign subtype. To run an ecommerce campaign, select a Discovery campaign with a product feed and select the correct GMC feed from the auto-generated list.

Then enter your company's website URL and give the campaign a name that fits your account structure.

Warm YouTube ad audiences with Google Discovery Ads and connect product feed campaign subtypes with new tools 3
Note that you can add a different landing page URL to your ad during campaign creation.