WhatsApp Business: Brazilian companies can now use it!

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Have you heard about the new feature announced by WhatsApp? The company recently announced WhatsApp Business – a version of the popular messaging app that will be focused on communication between companies and their customers. The aim of the tool is to revolutionize this interaction.

WhatsApp Business will function as an extension of the app and will be aimed at small businesses that use the tool to communicate with customers. The idea is to facilitate this communication and provide security to consumers – who can be sure that they are talking to a business profile.

In addition, the application brings together several tools that can be used by companies to optimize interaction with the public – including automatic responses and statistics on message exchanges.

In this article, you can learn more about the features and learn how to download WhatsApp Business. Let's go!

What is WhatsApp Business?
WhatsApp Business is a version of the egypt phone number lead WhatsApp app that can be used by companies to create a business account. The aim is to improve the business user experience and facilitate interaction between customers and companies – who already use the normal version of the app, even without the possibility of creating a business profile.

To learn more: [eBook] The Complete Guide to Whatsapp Business for Businesses

What are the new features of this application?
For a company, what is the difference between using WhatsApp and WhatsApp Business? The big difference lies in the features that can be used to optimize communication with the public. Check out what they are:

Account Type. People who contact your business will know they are communicating with a business profile because you will be registered as a business account.
It works on desktop. You can send and receive messages on WhatsApp Business using your computer.
Integration with Chatbots and automatic responses . It is possible to configure automatic responses with the help of a chatbot . This functionality can be used for greetings, answering frequently asked questions, informing about your absence, among many other possibilities.
Migrating conversations. For companies that already use WhatsApp for customer service, it is possible to migrate conversations from the old account to the new application.
Business profile. With WhatsApp Business, you can create a profile with useful information for customers – such as a business description, phone number, email address, address and website.
How to use WhatsApp Business?
To use WhatsApp Business, the company must be small or medium-sized (including Individual Microentrepreneurs) and must also use a cell phone number that is not already linked to another WhatsApp account. Once these requirements are met, simply download the application and create your company profile.

How to get a verification badge on WhatsApp Business
On WhatsApp Business, you can have a verification badge, which increases the company's reliability – just like on platforms like Twitter. To have a confirmed account, the phone number used in the account must be verified by the WhatsApp team.

Is it possible to analyze the statistics?
Another great feature of WhatsApp Business is the ability to analyze message statistics . This includes access to the number of conversations that were sent, delivered, and read – which is a great indicator for improving the use of the tool in communicating with the public and including the app in your inbound marketing strategy.

Is WhatsApp Business available in Brazil?
WhatsApp Business has just been made available to companies in Brazil and Germany and is only available for Android. This corporate version can be downloaded for free from the Google Play page.

Once launched in Brazil, simply go to the Play Store and download the free app to start using it. For iPhone (iOS) users, there is no release date yet.

A new trend to be explored
Companies must always anticipate new trends to remain competitive, right? WhatsApp Business is certainly one of those trends that deserves your attention and can be explored to optimize relationships with the public.