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The impact of the new mandatory controls is unclear, chile business email list but users will likely see more generic, less customized content.
While it may take a long time for the U.S. to make major changes, Europe's aggressive approach to regulating big tech companies could set an important precedent. Currently, platforms such as Facebook and TikTok must readjust their algorithms in line with new EU rules, putting more control into the hands of users.
Meta has introduced search functionality for branded content campaigns in its ad library. This allows businesses to find which creators rival brands may be partnering with on sponsored social media posts.
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