thers aim for the level of global brands

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How to fix: direct the viewer to the funnel - to the website, to the landing page, to the account, to the highlights, to the direct message, and so on in each video.

The video should encourage action: leave a comment under the video, subscribe or view the folder in the current ones. You cannot control the algorithms of social networks and do not know at what moment your video will be shown to a potential client. But you can do everything to make them stay in the account, become interested in services or even buy something from you.

Mistake 10: Video production budget is not proportionate to profit
There are two extremes here: some experts, businesses, and online schools save on video production to the last possible moment and shoot videos against the backdrop of floral wallpaper hong kong consumer email list and kitchen cabinets. O and try to shoot premium videos. In the first case, unprofessional, “on the knee” shooting does not match the price of the products and creates a feeling of deception. In the second case, investments in video production are unjustified.

How to fix: Find a balance between cheap and high-quality video. For example, in the online learning niche, the budget for filming and designing a video course should not exceed 10-15% of the expected income.

Video production can be budget or cost tens of millions. Your task is to find a happy medium and contractors who are ready to take into account the limitations when calculating the budget for video production.