It works by airdropping specialized “soul-bound” NFTs into the wallet of any premium subscriber.

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Thanks to services like Guild and Collab Land that can canada b2b leads inspect wallet contents, NFTs give subscribers access to private Discord channels, discounts on the Web3 Academy website, and other perks. This utility increases subscriber retention by improving member experience.

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Building on its success using NFTs to improve subscriptions, Web3 Academy hopes to expand the role of blockchain technology in its newsletter. So they migrated from Substack to a new platform called Paragraph, which has Web3 capabilities built-in.

Paragraph allows subscribers to link their crypto wallets to their accounts. This means newsletters can be sent directly to users’ wallets via XMTP messaging. Instead of just sharing or liking articles, readers can now “collect” them instantly by minting them as NFTs in their wallet.

paragraph platform
This process transforms articles into interoperable digital assets. Web3 Academy can then reward readers across platforms with exclusive benefits for collecting its content. Paragraph also associates each subscription with an NFT, enabling instant access without manual steps.

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