An example of product-led growth

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Drip campaigns are critical to PLG because they continue to encourage new users to actively use your solution and provide them with helpful information to guide them through the service.

Your first email might be a fun welcome email to build a relationship, then there’s usually some onboarding, informative emails, case studies, and finally a campaign email that tries to steer them toward a paid plan.

Tutorial Video


Tutorial videos and online manuals are key to product-led growth. On-demand videos can walk users through setup and explain how to operate the software. While you should still have some form of human customer brazil telegram number database support to ensure your customers are using the tool correctly and getting results, much of the initial guidance can be done entirely through video. Additionally, as your customer base grows, you can easily provide guidance to 1,000 people by preparing tutorials as you can to 30.


DocuSign

DocuSign was one of the first things PLG did right. Their value proposition of signing documents online with electronic signatures was so simple and clear that the service sold itself. They also made PLG work by providing a seamless onboarding process. Users can create an account for free and receive electronic signatures from anyone, even if they don’t have a Docusign account.

Slack



Slack is a well-known example of a product that scaled primarily through PLG. Slack was able to grow quickly for a number of reasons: widespread word-of-mouth acclaim, the fact that they offer a free version, the self-explanatory nature of their product, and a solid sales team that handles large companies. Introduction to Slack. Note that PLG doesn’t necessarily mean getting rid of sales completely. Slack understood that in order to scale their business faster, they needed a team of sales experts to help multinational companies, who might have a harder time integrating new tools right away.