Now that you know the benefits of establishing a publishing frequency, it's time to find out where and how to share your content.
Blogs
Creating a blog to share news and entertain your audience is extremely advantageous. With this easy-to-use tool, you can attract clicks and put your business at the top of Google searches.
For each text, you can choose evergreen content or fishing and forestry email list news content. The former is content that will be relevant in 20 years, for example. The latter is momentary, meaning it will engage more for a short period of time.
There are several SEO tactics to help your blog post stand out from your competitors. These include using strategic keywords , using and citing reliable links, and making the most of visual media.
Don't forget to format your text to make it scannable. This way, readers will absorb the information more quickly. The points to take into consideration when scanning your text are:
use bullet points;
put the most impactful phrases in bold;
put foreign terms in italics;
make short paragraphs, no longer than 3 to 4 lines;
set intertitles.
Social media
Each social network has its own peculiarities and should be treated differently. For example, the same content shared on Facebook (which allows infinite texts) may not generate the same engagement on Twitter (which accepts content of up to 280 words per tweet).
In addition to paying attention to the requirement mentioned above, it is worth remembering that the frequency of publication varies according to each social network .
Twitter
Here, it allows you to make an increasing number of posts. As the hours go by, the tweets get lost among new posts from new users or by Twitter itself.
The average idea would be between 4 and 15 posts per day. Also, don't forget to use trending hashtags, interact with your audience, produce content that is easy to share, and schedule posts for peak times — which on this social network vary between 12 pm and 1 pm .