A recent (exceptional) example is this Netflix ad:

[muniyaakter]

The first is selective attention . We are not aware of it, but the brain filters for us all the information we receive every day, bringing to our attention only what it deems important. So, when we focus our attention on something, our unconscious begins to consider it as relevant information, which it lets through and which we seem to see more than once;
The second is confirmation bias : every time we see the object or word in question again it becomes further “proof” of its new omnipresence.
For marketers, this is why nurturing is essential.

Marketers Tip : In addition to content, make singapore business email list sure that as soon as someone notices your brand, they see it everywhere. Email, retargeting ads, it doesn’t matter. The more times the Baader-Meinhof phenomenon is triggered, the more likely they are to eventually buy from you.


Netflix | The Sound of Stories
8 – Verbatim Effect
According to a study by Poppenk, Joanisse, Danckert and Köhler, people are more likely to remember the essence of what you say, rather than the specific facts of a speech.

It's the verbatim effect .

And it can have a big effect on the performance of your online content.

On top of that, people's attention spans are getting shorter. According to Chartbeat data , more than half of site visitors spend less than 15 seconds on a site before leaving.

So… if people don’t read your content and are less likely to remember what you say, what do you do?

Marketers Tip : Take even more time to perfect your content titles.