Although navigational keywords are naturally head keywords, they are a type of keyword that you should include in your SEO positioning strategy , to build Long Tail Keywords that have the name of your educational center as a pillar.
For example, let's say you are a rector of the Pontifical Catholic University of Chile, a prestigious university. For this reason, hundreds of students specifically search for "How to start the application process at the Pontifical Catholic University of Chile"
So, you can replace the name of UC with the name of your institute “How to start the application process at XXXXX”
Consider that the Long Tail Keywords composed of bulgaria whatsapp number database navigational keywords are directly aimed at those who are showing interest in starting an application process, registration, call, etc., with your IE, that is, it is for a fairly closed niche.
Words of conversion
Conversion keywords, as we mentioned above, are those that are related to resolving a prospect's conflict and that could help push them towards conversion. For example, a Long Tail Keyword composed of conversion keywords could be:
“Courses you should take this year”
“The best price for a course on Social Networks”
That is, the keywords you use made up of conversion keywords should be aimed at the audience that is one step away from the final part of the marketing funnel.
Geopositioning Keywords
Long Tail Keywords composed of geolocation keywords related to your institute are much easier to create than the previous ones. For example:
“Business and Marketing School, Córdoba, Spain”, in case you have different locations.
“Business and marketing school in Madrid”