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[muniyaakter]

These are not , which makes comparing products very intuitive and fast for the user.

In short…

Google Shopping for users : Allows them to quickly and easily find a specific product they are looking for.
Google Shopping for retailers : allows you to better advertise your e-commerce products.
But how does it work?

Simply like the search engine with which they are published, that is, Google.

The user will in fact type what he intends to purchase in united arab emirates business email list the search bar and will also have the possibility of inserting filters to refine his search.

When a customer types in what they are looking for, they will see the products, published by a retailer , related to the search performed in the first Google Shopping search results .

These are paid ads for the retailer who will in fact have to create a Google Merchant Center profile: a specific Google tool to create a profile of your store in order to make it available for any Google ads service.

Don't worry, I'll tell you more about it later.

Precisely for this reason I recommend that you delve deeper into the strategies to make your campaigns effective in our Google Ads guide .