The user wants to find a particular page. An example of navigation keywords are "twitter login" or "nike contact

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For example, are searchers looking to learn how to do something? Or are they looking to make an online purchase?

In general, there are four main types of search intent:

Navigation: .
Informative: The user wants to learn more about a certain topic. Informative keywords include "how to change an air conditioner filter" and "how to make organic cat food."
Commercial: The user wants to do a search to learn about a purchase. Examples of burkina faso email list commercial keywords are "best fish oils" or "purina organic cat food reviews."
Transactional: The user is ready to take an action, such as a purchase. Examples of transactional keywords are "buy a yoga mat" or "get an insurance quote from geico."When it comes to creating SEO content, it is important to analyze search intent before creating the content.

One way to do this is to use the Keyword Overview tool .

For example, enter the keyword “pet food” into the tool to see what the keyword intent is.

The keyword overview tool shows a “commercial” intent for “pet food.”
In this example, the intent is commercial. This means that the user wants to do some research before deciding what to buy.

So, your content should contain the information they need to make a decision. Such as product reviews and comparisons.

Here is an example of a search with commercial intent: