AI is most often used in marketing and sales,

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rtificial intelligence (AI) in the business processes of companies around the world in the published study The state of AI in early 2024: Gen AI adoption spikes and starts to generate value. The study was conducted from February 22 to March 5, 2024, and involved 1,363 companies from Europe, China, Southeast Asia, Africa, North and South America. 878 companies reported using generative AI for at least one task, and 981 use AI in at least one business process.

The authors of the study noted romania whatsapp resource that over the past six years, the share of companies implementing AI in work processes remained at 50%, but in 2024 it increased to 72%. Even greater growth is noted in the use of generative AI: if in 2023 only 33% of respondents used it, then in 2024 it was already 65%. The authors of the study attribute the rapid growth in the implementation of AI solutions to a change in attitude towards technology and a discussion about the use of artificial intelligence.

product and service development, and in IT, and least often in risk assessment and product manufacturing.

Among the surveyed companies, more than half (55%) spend at least 5% of their digital budget on the development and implementation of AI, with an average of 20% more spent on analytical AI than on generative AI. At the same time, 67% of respondents expect to increase spending on the implementation of artificial intelligence in the next three years.

AI brings the greatest benefits in the areas of supply chain management, HR and marketing (profit growth in 63%, 65% and 71% of companies, respectively). The authors note the smallest growth in the areas of IT, software development and "other corporate functions" (50%, 44%, 40%). At the same time, slightly more than half of the companies (53%) prefer to use ready-made AI solutions rather than develop an AI product. Finally, the main concerns of companies in the case of generative AI are related to inaccuracy in work, copyright and cybersecurity; almost a quarter of the surveyed companies have encountered inaccuracies in the work of generative AI at least once, and the fear associated with damage to the workforce and the displacement of people by artificial intelligence is falling.

The authors of the study noted that the average time for implementing AI in business processes ranges from one to four months, and there is no single leader in AI implementation, but the fewest companies using AI are located in South and Latin America.