How to Get More Sales Accepted Leads (SALs)

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Many companies are quick to jump from marketing qualified leads (MQLs) to sales qualified leads (SQLs) without consulting the oft-overlooked middle step — sales accepted leads (SALs). But what exactly are SALs, and why do they matter?

Read on to learn how to get more sales accepted leads for your company, as well as how they can benefit your sales conversion rates. Then sign up for our newsletter to get more digital marketing tips delivered straight to your inbox!



What are SALs?
Sales accepted leads are an extension of marketing overseas chinese in uk data leads before they are passed to sales qualified leads. Once the sales team reviews and approves the lead, it will become an SQL. In other words, the SAL step is a holding point of all MQLs, after they’ve been passed on from the marketing team, but before the sales team has approved them.

If the marketing and sales teams’ goals are aligned, the SAL acceptance rate should contain the majority. Each team should trust each other in providing and approving prospects to help boost sales and revenue.

Importance of SALs
The marketing team should weed out any leads that do not seem promising for your business. By doing so, they do the following for the sales team:

Save time: The sales team now has more time to address targeted customers rather than wasting time and resources on uninterested individuals.
Enhance sales-marketing collaboration: If the sales team is not accepting the majority of SALs, there is an apparent miscommunication between the two departments. Utilizing the SAL process can find and address these problems before moving on to the next step.
Drive growth: Focusing on interested and motivated customers will increase your revenue, sales, and overall growth.
Create personalized sales: SALs can help the marketing team pass crucial information about a client — like pain points and budget — to the sales team to fit the customer’s individual needs.
Assure timely follow-ups: The sales team can check the status of each lead and have a relevant timestamp of how quickly they need to follow up to continue the sale.
How to get more sales accepted leads
Your marketing should incorporate the following tips to generate more promising SALs.

1. Utilize a marketing funnel
You have likely heard of the traditional sales funnel among marketers — a practice to filter out unmotivated leads and focus on the ones who are interested. But what about a marketing funnel?