This has nothing to do with industry, strategy or product

[muniyaakter]

. But what would you think if we told you there was another pretender to the throne? We came up with this idea from the reflections of Mitch Lasky, a world-renowned investor whose portfolio includes Discord and Snapchat. The bottom line is that the real key to long-term success is not just to market yourself brilliantly, but to innovate the distribution of what you offer. A New Paradigm: What does distribution really mean? The point of reasoning is to understand that it is more complex than simply deciding on a marketing channel. In fact, it is only one of the components of business distribution.

So, at the enterprise level, distribution should be considered a 360° belarus business email list business lever, involving marketing and product development and its customer use. New ways of using a known product are the real distribution strategy. Think about how Slack changed business communication. Ultimately, his product was the same as many others (messaging chat), but it was the way he decided to offer it that turned his business around. New pricing models for a known product? More distribution. Netflix subscriptions revolutionized the way streaming content was consumed, but the content itself was already largely known. New features baked into a unique experience? Distribution! TikTok made video creation and sharing an integral part of its product, when the two only existed as separate things.

Fatal mistake of many startups: According to Lasky, many companies fall into the trap of clearly separating content and distribution. Many investors are fooled by the reverse, paying little attention to the second one. However, there are several examples in history that this is a mistake... BuzzFeed is a news and entertainment website founded in 2006, known for its highly viral content. Despite this achievement, its value suddenly plummeted from $1.5 billion to $55 million. The reason? Its reliance on social media for distribution. We said the same. Reliance on third-party platforms may have its benefits, but in the long run, it is risky if you don't have full control over the content built on third-party platforms.