For more advanced For the official account of this level, CEO Liu will plan API connection services to automatically "tag" consumers, deliver precise offers to them to achieve high-quality conversion results, and find the customer conversion rate cycle through focus data tracking, " Feed a pool of friends who are loyal to the brand. to send messages to the right people, there are also "specific plans" for operating LINE official accounts. For example, regular activities are held on the official account, which can effectively connect consumers with the brand and increase the chance of re-marketing in the future. , only by doing precise marketing and membership system at the same time is the only way to success. dfd23127f08fa4347520abb9994352f1.png From left to right: Wang Yurong, senior deputy general manager of LINE Enterprise Solutions Division, and Ren Zhengwei, CEO of Knowledge Technology Find out the strongest brand power and teach companies step by step on the road to success cacaFly Int'l Media Co Shengyang Technology Co., Ltd.
CacaFly, CacaFly Technology, knows LINE's "effectiveness" best. Shengyang is best at using the LINE official account to carry out brand strategy planning and establish phased communication between the afghanistan mobile phone number list brand and consumers. One of its customers in the home appliance industry uses API to focus on the promotion of exciting content and promotional activities, coupled with LAP performance-based advertising, complementing each other. Accumulate a growing number of loyal friends. LINE's official account focuses on three major strategies: offline scenarios, financial technology, and artificial intelligence. Nikki Lin, general manager of Shengyang Technology, sees the marketing power of LINE's official account. When facing new customers, she first uses "LINE" which has 21 million users.
Official Account" as the first step in brand marketing, and then carry out marketing strategy planning for other LINE products, planning to use display ads (Display Ads) for brand promotion or use LAP to maximize benefits. For example, for business owners in the technology and home appliance industry, Shengyang Technology has tailored a LINE official account promotion strategy for them, including innovative activities to interact with friends, new product trial sessions, etc., plus lottery draws and one-to-one replies with chatbots to strengthen loyalty. , effectively integrate into consumers’ daily life.