Business Analytics (BA) is one of these trends that brings the use of data and information analysis to the development of strategies within different areas of the same organization.
Through this approach, it is possible to understand australia whatsapp users behavior, predict market trends, improve actions and optimize products, among several other benefits that we will discuss later.
Why should companies invest in Business Analytics?
Your company can gain another, more analytical perspective, based on results, data and very well-planned strategies.
Business Analytics will bring increased reliability to the business when making decisions , as well as more dynamic performance within the market and a reduction in rework, errors and waste of resources.
Furthermore, analyzing the company's data could lead to a considerable increase in the number of customers, mainly due to more assertive actions and the analytical process.
Technology also enables the automation of activities related to analysis and action planning, reducing the time and labor spent on performing previously manual tasks. This leads to a more agile workflow, immediate feedback, and more accurate information .
Other benefits that Business Analytics can provide to your company or organization involve the use of advanced techniques to handle large volumes of data; identifying appropriate information at opportune times; and making decisions based on understanding customer behavior.
It is important that, for these benefits to be realized, there is harmony between the correct practice of Business Analytics, which must be based on corporate culture, and your organization.
How to implement Business Analytics?
How can you structure this within your company? How can you embed an analytical and strategic approach into your company’s corporate culture? Understand that no technology or tool, no matter how incredible and innovative it may be, will change the behavior and mindset of your organization’s employees.
Change needs to start from within, where a culture focused on Business Analytics is presented, linked to innovation, results, strategy, data, analysis and digital transformation.
Provide IT updates
One of the fundamental points that serves as a pillar for the implementation of this trend is the updating of your company's IT team and professionals .
Tools and professionals with outdated knowledge can end up stagnating your organization's operations.
It is necessary to invest in training and resources so that these employees adopt the new technology and constantly improve their knowledge.
Develop data-driven management
Do not restrict Business Analytics analyses to the IT sector alone. It is essential that all sectors are aligned and understand that data is the main point of all business processes.
Management will be carried out ideally when all sectors and departments of your organization have data analysis as a fundamental part of processes and decision-making.
Choose the right platform
The third important point for implementation is selecting the right supplier and tool .
There are a variety of possibilities on the market and it is interesting to observe the specificities of each one. Be aware of your business, its demands, and also understand the market context before hiring a tool.
How to improve your routine with Toccato services?
This is when Toccato arrives to transform data into decisions, boost your business and make it much more strategic, analytical and with assertive results.
It provides data analysis solutions, simplifying the process for everyone, anywhere, with the aim of distributing the Qlik platform throughout the country.
Toccato's services enable the practical application of all the information presented so far.
In addition to using a complete and dynamic Business Analytics tool, there is also support from a specialized consultancy and technical team . Their specialties can be used in the development of applications, management and infrastructure.
Your company will have access to a quality platform, which can be aimed at an IT team already pre-established within the organization, or at a management team that does not have technical knowledge in the area.
What are the benefits of Qlik?
The Qlik Platform is one of the most up-to-date and complete Business Analytics tools available today.
Designed for individuals, groups, or organizations, it provides opportunities to explore data and develop insights instantly .
Some of its benefits are:
Intuitive visualization development
Using the “drag and drop” process as a basis, the visualizations are intuitively developed.
They allow the discovery of all connections between data, revealing insights that would be hidden in traditional hierarchical models.
Flexibility in research
The Qilk Platform can collect all search sequences and connect the dots, relating data and information in all possible places.
Diversity of information
Another benefit is the ability to search and explore multiple data sources within the same application, with the goal of uncovering broader insights without impacting performance.
Mobile
You can use the tool with complete mobility, whether on tablets or smartphones, and it also features automatic panel adaptation.
Functionality
It is very interesting to follow this functionality and share results, analyses, discoveries and collaborations through the “storytelling” method that makes things visually much easier.