Also, let’s remember how Spotify has been trying to provide multiple playful experiences to its users

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The game is simple: you have to guess the name or artist of a song by listening to a few seconds of it. At the end, when the answer is shown, the game will take you to a link on Spotify.

How to play Heardle
The idea is also inspired by another popular game called Wordle , published by The New York Times, which is about guessing words. It is also very popular worldwide.

For now, Heardle is only available on their website. They hope to launch full mobile app integration in the near future, though we don't have a specific date yet.

The intention to add a game to the platform could be due to multiple reasons: providing a more interactive experience, reaching new audiences and allowing people to discover new music.

Two good examples are Spotify Wrapped , which allows the creation of shareable pieces for social networks, and the new Karaoke mode , which is offering a very interesting experience.

On the other hand, we have witnessed how the gaming industry is a new uae phone number list target for many companies. Netflix is ​​a great example of this since it launched its free gaming apps for subscribers in November 2021.

Spotify is trying to expand its global podcast presence in general. But it's also trying to compete with YouTube, which already has a massive global presence , and also has a music platform very similar to Spotify, called YouTube Music.

To address this market, Spotify has decided to offer video podcasts to its creators. The strategy began in April this year for the US, UK, Australia, New Zealand and Canada, and has now extended it to six other countries as of July 12.

Right now, audio and video are the top formats people are looking to consume. Statistics show that 60% of the US population admitted to listening to audio content in 2020. On the other hand, 80% of millennials consider video content when making a purchasing decision.