Introduction to White Paper Writing

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monira#$1244
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Introduction to White Paper Writing

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What is a Marketing White Paper?


The definition of a white paper can be a bit confusing, as its usage varies by industry. Originally, the term "white paper" referred to a government document that described the details of a policy, as well as the ideology or reasoning behind it. However, in the tech industry, a white paper is a well-researched written piece of content that is often used to inform or convince potential customers about the benefits of a company's products, services, or methods.



White papers are especially important in B2B sales, in an age where B2B purchasing decisions are primarily made online, and buyers expect to have access to all product information at the click of a mouse. According to the 2018 Content Preferences Survey (which is also a white paper, so feel free to refer to it), 71% of B2B companies said they reference white el salvador telegram number database papers when making purchasing decisions.





What is the difference between a white paper and an e-book?


An eBook, short for "electronic book," is similar in that it is a resource prepared to educate potential and existing clients. The main difference is that white papers tend to be more in-depth and text-focused than eBooks, which are used to communicate similar topics in a more simplified and intuitive way.



White papers often take more time to put together than e-books because they require more preliminary research. On the other hand, e-books require savvy design and a lot of original images and visual representations of data, so it can be difficult to produce an e-book quickly in reality without a skilled designer. However, one advantage of e-books is that they are often accessible from digital e-book readers (not just PDFs), which means you can add clickable links and increase web traffic to your site.





How many white papers are enough?


It depends on the business, but there are four main factors to consider that dictate how many white papers should be created.

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