So what's going to change for users?

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This news reinforces and aligns perfectly with the growing market commitment to data privacy.

In this article, you will learn about the main changes that will occur with this new product and learn how brands can prepare for this new reality.

In a very intuitive way, My Ad Center will allow any user to choose ads on which topics and companies they want (or don't want) to see while using YouTube, Search Network or Discovery.

Themes and brands will be presented as shown in the following image:

By clicking the +/- buttons, users are telling Google that they want to receive more or fewer ads on a particular topic or from a particular company.

In addition, as you can see in the following image, the user can also block certain topics that he or she considers sensitive:


Another interesting option is the “ Privacy ” tab in My Ad Center. There, you can edit your usa phone number list demographics (age, gender, education level, etc.) as you wish. This will give the user the power to receive ads according to the targeting they want.

Additionally, when using the search engine or browsing Google partner sites, you will have the option to bookmark, block, filter topics, and also find out who is sponsoring that link on Google Ads.

What will change for brands and advertisers?
If well-received by users, the My Ad Center solution will help further improve the quality of information and data intelligence on the Google platform.

At the same time, the user experience can be constantly improved, as this information will serve as a basis for personalizing and filtering the topics that really interest the user.