Standard Remarketing Static remarketing involves displaying ads to users who have previously visited a particular page.
These ads appear on computers or mobile sample cell phone number in philippines devices when users browse websites that are part of the Google advertising network or enter content related to products or services offered by the advertiser into a Google search.
Dynamic Remarketing : Show ads exactly for the products/subpages that consumers have previously visited.
Dynamic ads are a great way to attract users who have previously shown interest in your website. They are especially effective for companies that offer products. It is worth noting that dynamic ads adjust the content of the ad itself based on the specific sections of the site that the user has visited.
Dynamic or standard remarketing?
What to choose: dynamic remarketing or standard remarketing? The difference between dynamic remarketing and standard remarketing is that the former is carried out periodically and is customizable according to the user's preferences . It does not require as much manual configuration of what will be shown to the buyer and when. You just need to provide Google or Facebook with the toolt you offer in your store, as well as information about what the customer did on the site) to run such remarketing campaigns.
Other types of remarketing
In addition to standard and dynamic remarketing, there are other types:
RLSA Remarketing – allows you to create a remarketing campaign from a regular Google Ads campaign. The ads will be displayed on the search engine and on the sites of search network partners.
RLSA (Remarketing Lists for Search Ads) is a form available in Google Ads that allows you to reach consumers who have previously visited your website but have not made a purchase. With RLSA, you can make your ads appear higher in search results, increasing the chances of attracting these users and encouraging them to make a purchase.