Should you post multiple variations of the same content?Should you post multiple variations of the same content?

[asikurrahmanshuvo]

Now you know you won’t be penalized. But is copying yourself the best practice for your content strategy? Well, it’s definitely not ideal .

High-quality, original, search engine-optimized content is critical to your SEO and influences how close you can get to the top of the SERPs.

When you repurpose content, you are not creating something unique and relevant to your audience.

Copying can save you time and money, but it also creates a lot of worthless pages that Google will associate with your brand.

And that's not something that will benefit your SEO plan in the long run. So don't expect every variation of content you publish to rank well.

Mueller reinforces this argument in the next section of his response:

“ My guess is that in many cases you won’t be providing much value by simply copying the existing article and changing some of the words in it.

From a strategic standpoint, it would probably be more australia phone number list appropriate to write something unique and compelling for those topics or produce an article that covers some of these different variations.

So that's something from a strategic standpoint that I would recommend.

But purely from a policy standpoint, I don't think there's anything specific in the way of you taking individual articles and then making a bunch of copies of that.

So, that's something where, from a purely practical standpoint, it's up to you. But my recommendation is really to do fewer articles and focus on making them really good .”

The case of doorway pages
Before we address the last part of Mueller's response, let's put a few things into context.

Doorway pages are pages created to rank for similar search queries . They have no real value and only serve to take the user to the same destination.