What is user response and what information does it provide in SEO?

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User response is the perfect complement to OnPage SEO and link building strategy. There are questions that not even the most in-depth technical SEO can explain, it seems that user response offers us the keys to these movements, sometimes almost imperceptible, sometimes obvious.
User response is increasingly important in the work of an SEO, in this post we analyze what it is and what influence it has on our positioning strategies.

What is user response
User response is Google's perception of the behavior of your regular users on your website. This data collected by Google is increasingly important, because Google takes into account the user's reaction to a website.
Google rewards pages that work well, quickly and also offer specific and accurate information. In fact, beyond links and meta descriptions, the main SEO factor that Google values ​​is the public's own experience on your website, this is what we call user experience.

SEO OnPage, OffPage and user response
Until relatively recently, we divided SEO strategy into two 99 acres database blocks: OnPage strategy, focused on optimizations made on the website itself, and OffPage, focused on actions beyond the page, especially external links that point to us.
Nowadays, a third tactic is emerging based on user reaction. Google is establishing more and more measurements in this regard, to reward pages capable of satisfying their users.

Factors that influence user response
There are more and more of them, and they are expected to increase over time, however, the factors that act with certainty at present in this regard are the following:

Content: Are keywords necessary? Of course, however, for a complete user experience, Google analyzes other factors such as multimedia content, which is increasingly important for user response.
Dwell time on site: A sum of bounce rates and the amount of time a user spends on your website actively, i.e. browsing different content.
CTR: This is probably the most important criterion for user response. The higher the CTR, the better the user experience. By the way, CTR is the number of clicks based on the number of impressions.
Design: You must take into account two criteria, an SEO-Friendly design and a Responsive design for your website.
Can I improve my user response?
Yes, analyze the factors we have analyzed above and test regularly. Do not analyze your website from the point of view of the webmaster or the SEO technician, do it as if it were the first time you arrived at the website and tried to search for a specific product. This way, you may be able to detect usability errors on your website.

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