Let's look at the skills that will not only become the basis for a successful career, but will also strengthen the company's reputation in the eyes of its audience.
Ability to establish contact and leave a positive impression
If the client does not trust the manager, the dea kuwait whatsapp numbers l will not take place. Without building pleasant and respectful relationships, it is impossible to attract attention to the product. It is worth noting that trust is a basic setting; without it, no one will watch the presentation, get acquainted with the commercial offer, and even more so - conclude a contract.
In sales, everything is built on trust and mutual respect. This is the foundation, without such quality and skill, all the efforts of the sales manager will be in vain.
Ability to establish contact and leave a positive impression
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Newbies think that people are naturally inclined to trust. This is not true. Managers use many techniques and methods to gain the client's trust. They do not simply say: "Trust me," but try to subtly convince the client that it is safe and comfortable to work with them. Professionals know how to please and attract with their charisma, which allows them to sell effectively and efficiently.
Method of working with primary resistances
It is important to recognize the signs of primary resistance. This is indicated by phrases such as:
I just wanted to ask and have a look.
I don't need anything, thank you.
No, I'm not interested in that.
Thank you, I have a similar (the same) product.
Newbies, when faced with such answers, do not know how to react. Usually, they simply end the conversation, leaving the client. Pros never abandon a client with such a request. They know how to turn the conversation in the direction they need.
For example, they work with clients' defense mechanisms, offering them to move to a safe space to talk. There are many such examples. The main thing that a good manager understands is that any "pain" of the client must be worked with.
Knowing special techniques, basic settings from psychology, managers are able to captivate the client with the product and convince him to buy. There are other skills of a good sales manager.
Ability to recognize a request and formulate a need
To attract attention to the product, it is necessary to ask the right questions to the client. If the manager does not find out the primary needs of the visitor, he will not be able to sell the product competently. But too long a conversation with a large number of clarifying questions can tire the potential buyer.
Another problem is that the manager asks about something other than what is needed, the client gets irritated and refuses to continue the conversation.
In a conversation, greeting, intonation, voice timbre, the ability to listen and hear the client are important. Of course, it is important to formulate thoughts correctly, putting them into appropriate words. To avoid irritating the client, you need to stop in time and give him the opportunity to ask clarifying questions.
Professional salespeople are empathetic conversationalists who can engage in engaging conversation.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Appointment and meeting management skills
Many clients do not like to meet in person, especially if they have to reschedule plans or sacrifice personal time. Therefore, a professional manager must use all his knowledge to attract a potential buyer. Already at the meeting itself, it is necessary to behave correctly: not too casually, correctly, and kindly.
Ability to create value and present a product
The skill of a successful sales manager is the ability to show the product in a good light. A quality presentation does not just show the advantages of the product. It creates a certain set of values that should ideally resonate with the client. If a person likes the offered product, he will want to buy it. The manager must push the client to this decision with the help of the presentation.
Ability to create value and present a product
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Explaining the benefits in words is not enough today. Most people perceive information visually, they need to be shown bright and interesting illustrations that reveal the history of the product. If you can create an entire "universe" that tells about the product, then the client will want to get acquainted with its values. This gives more opportunities for further sales.
Ability to voice the price
At first glance, it may seem that naming a price is quite simple. However, this step is crucial when making a deal. If the seller does not know how to correctly announce the cost of the product, not just say the amount, but also offer certain advantages of this price, then the product is highly likely not to be bought.
In order for the price to seem realistic to the client, it is necessary to outline all the rules by which it was determined. For example, describe the quality of the material from which the product is made, note the positive factors: durability, aesthetics, usefulness. Professional sellers must know about all the properties of the product.
Ability to bargain and offer discount