Google Ads (AdWords): What It Is and How to Set Up Search Campaigns

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If you’re not an expert in online advertising, you might be wondering what Google Ads (formerly Google AdWords for the nostalgic) is.

Google Ads is an online advertising platform offered by Google that allows companies to create and publish advertisements on Google and on websites affiliated with its advertising network.

But how does Google Ads work? The platform is based on a real-time australia email list online auction system , meaning companies create ads and select the keywords or interests of users to whom they want to show the ads.

This means that when a user searches on Google or visits a website affiliated with the Google advertising network, the Google Ads system selects the most relevant ads for that user and displays them on the search results page or on the web page visited.

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Google Ads has always been considered, in the digital marketing panorama, one of the most effective tools for building a conscious demand strategy.

Inbound Marketing , in fact, and its most recent developments, have provided us with an effective model for designing an ideal customer journey for the target user.

This life cycle starts from latent demand, passes through different shades of conscious demand ( search intent ), to arrive at the most profitable phases in terms of business, namely those relating to retention and referral campaigns.