Have you ever received a notification, expecting big news, only to find out that a contact commented on another user's post (you didn't even follow them)? Well, that's about to change.
posts that spark conversations and generate debates (useful for professional growth and development);
relevant content (such as posts and videos) that are based on users' interests;
news and views from the people you want to hear from.
The social network announced that it will promote less poor quality content that asks for interactions, as well as notifications about position changes and minor updates, and will prioritize high quality content .
But what is considered relevant and “high-quality” content? Here are some ideas:
blog posts that produce relevant conversations on topics that interest your audience. Remember that long-form content works best .
Third-party content – engaging and reputable content from other publishers is always welcome. Provide your contacts with material that will be useful for their professional growth and development.
videos, so you can create informative or educational material in the format of short interviews, animations or quick tips and advice.
To create relevant content, the most brazil phone number list important thing is to know your audience and what opportunities you can provide them. What questions do they have? How can you help them find the answers? What do they want to hear about? Also, remember that there is more than one format: you can create feature articles, videos, job postings, and more to give your contacts what they are looking for and, most likely, the content they engage with best.
One of the top priorities for social media platforms today is to increase engagement by designing personalized experiences for users based on their interests.
Make sure your posts generate conversations and discussions that users find useful for their careers and professional development.
In light of LinkedIn’s algorithm change, businesses should move away from growth hacks based on expressly engaging with content through likes or reactions.
Irrelevant news and poor quality content will disappear
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