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To create a data-driven marketing strategy you need to uk business email list follow a series of steps. The first point to clarify is related to data governance: you need to be aware that you need to manage a quantity of information that comes from different sources in the best possible way. And they can be structured or not. In short, it is not enough to collect and pigeonhole numbers. How to create an effective data strategy ?
Goals
The first step to creating an adequate data strategy campaign: indicate the objectives to be achieved. Collecting numerical information just for the sake of being able to count on a big data archive is useless. These resources must have a purpose otherwise they become just an expensive vice.
Within the framework in which the strategy based on numerical values is born , it is necessary to define goals in terms of business, adequate to the needs. To then activate a translation process into KPIs. That is, Key Performance indicators, adequate values to measure the actual success of the campaign. Without these steps, it is useless to think about a data strategy, whether advanced or embryonic.
Requirements
Once the objectives have been defined, we can think about the universe of requirements. First of all, the data: can we invest infinite resources to collect any type of information left on the web? Absolutely not , all of this is an economic investment, so we need to think about data with known characteristics.