How many keywords can you put in an SEO-oriented text?

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It is one of the most frequently asked questions that we usually ask ourselves when we write a text aimed at positioning, how many keywords can you put ? The number of keywords depends on the length of the text, therefore it is not an absolute number, and Google has never spoken about it, but we are going to help you calculate very precisely how many keywords you can put in an SEO text.

What is keyword stuffing?
Before analyzing how many keywords you can put in a text, let's see what keyword stuffing is and its consequences for Google.

Keyword stuffing is a Black Hat SEO technique that consists of repeating a keyword over and over again.

Google has worked hard on its algorithms to detect and punish this practice, and if it continues to be done it is because it was very useful in the past. Until a few years ago, the page that ranked best was lawyer database the one that repeated a word the most times, as you can understand, this led to practices that were very harmful to the user.

What to do to avoid falling into keyword stuffing? We will see below.

How many keywords can you put in a text for Google?
The classic answer is between 2% and 6%. According to these figures, which are more or less what we have been working with for many years, a 400-word text like this could have up to 16 times the keyword (6%), and 8 repetitions at least to reach 2%.

This data has not been confirmed by Google, and in fact it is probably wrong. A 400-word text that repeats a keyword 16 times will not rank.

Forget about the number of times in SEO
You've probably come to this post looking for a number, but it doesn't work like that. Google doesn't count the number of times you write a word in a text, in fact it doesn't care. What the search engine needs are keywords, synonyms, broad semantics and a text adapted to the user.

Never change a text to repeat a keyword, instead include synonyms, related words, and similar topics. Once you finish writing, read it again. Is it easy to read? Is it appropriate for a user of your website or blog? If the answer is yes, you have a text that is well optimized for SEO without the need to repeat the same keyword over and over again.