When working with Facebook Ads, the first step should be to define your objective. Think about what your goals are when working with paid media and set up your campaign correctly. Then, you need to choose the types of ads that will be used.
Below are the main ad formats available on Facebook Ads:
Image ads
As a very common paid media format on Facebook, sponsored merchant cash advance email marketing posts with images can help your brand develop its message and deliver very complete content to your target audience.
You don’t have to limit yourself to just one image. The carousel format allows you to include more images, allowing your audience to view them one by one by dragging and dropping the selection.
It is important to note that Facebook Ads restricts the reach of photos that contain a lot of text. Leave your description in the caption and take advantage of the visual space to fully adopt the visual identity of your campaign.
Ads for likes
Want to expand your Facebook page's audience base? Simply use the social network's own media platform to your advantage. One of the options available is to run ads focused on generating likes for your page.
This ad format is quite versatile and can be adapted to your needs. In other words, it can be not only an image but also a video. You can choose the content that best fits your needs.
Video Ads
The audiovisual format is highly popular among different audience segments. According to a survey by Facebook itself, by 2021, 78% of mobile internet data consumption will be for watching videos.
Facebook Ads supports video ads in both horizontal and vertical formats, with the latter being ideal for mobile devices. If Instagram is among the channels chosen for your campaign, you can also use videos in ads on Instagram Stories.
There is also the In-stream Video option, which allows you to display your ad as part of video content that the user is already watching. It is a way to reach those who already have the habit of consuming this type of content on Facebook.
Product Catalog Ads
Facebook Ads can also help your company create a true e-commerce business within the social network itself. To do this, simply work with paid media aimed at selling these items using the platform.
This is done through the product catalog feature. You need to register some information about your items using Facebook: name, price, photo, among others. Then, you can create special selections to display your ads.
This is a much more direct way to boost your sales. Since everything is done within Facebook, you have much more accurate monitoring of your results.
Instant Experience Ads
Provide a unique experience for your mobile audience with this ad format. It uses the capabilities of the touch screen to deliver interactive content that will capture your audience’s attention.