There was no nurturing strategy to turn these people

[Liton120@]

There was no nurturing strategy to turn these people into sales-ready leads. We should have created a nurturing path for the designers who downloaded our kit‚ a way for us to introduce our product to them. From there, we could have followed up to see if we could get an “in” to the marketing audience we wanted to reach. My re-do: Create a follow russian email address list -up plan for all leads that were not (yet) sales-ready when they downloaded the design kit.


The takeaway: No lead left behind. Nurturing leads is as much of a challenge as creating leads in the first place. 4. Focus on revenue-related metrics like qualified leads and closing ratio I see so many articles that blast a headline like: “How to Generate 100,000 Leads in 12 Days (or LESS!!).” We all want leads. It’s what we measure. It’s what our bosses ask us about.




It’s what investors and board members want to know when they ask about the effectiveness of the marketing team. But “leads” is an empty vanity metric. As the flood of leads generated by our branding kit shows, you can drive a huge number of leads to the sales team‚ and have a huge number of those leads fail to generate revenue for your company. In hindsight, we should have done a better job tracking “qualified leads,” not just the total number of leads we were driving to sales.