Key Features and Benefits of Google Marketing Platform

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As we already know, Google Marketing Platform is a new advertising management platform.

Which contains within itself functions of other tools specialized in advertising and analytics services.

Now, Google Platform Marketing has a number of features. Among them, the following stand out:

1. New product branding
With the emergence of Google Platform Marketing, both logos and names will be seen in:

The products of the platform.
In product interfaces.
Help centers, etc.
2. Home page
The Google Marketing Platform home page austria whatsapp resource will bring together everything related to:

User management
Overview of accounts
Administrative control
The billing of the entire platform
3. Integration center
It will show Google Marketing Platform what your product integrations are.

Depending on what is available and what benefits it can contribute.

This center will provide you with links to new integrations that are available for some products. All of this is done with the goal of getting the most out of the platform.

4. Common product selector
Located in the header of each product. In the selector you can see the products you have access to at certain times.

On the other hand, Google Marketing Platform offers the following benefits:

1. Provide faster and smarter marketing: This is because daily processes have an automation process .

Which gives you the opportunity to invest more time in creating new strategies.

Integrated intelligence automatically updates advertising trends and patterns.

2. Have greater control over your investments: you have the possibility to monitor your marketing strategy.

That way you'll know what's generating the best results and what's not.

This way, you can make decisions that will help you improve performance, while ensuring that you are publishing ads and content that provide a quality experience.

3. Understand your audience: Understanding your audience is essential.

Google Marketing Platform allows you to integrate and access your data. The purpose of this is to gain a broader view of your customers.

This way, you can also connect them with Google’s intent and cross-device signals, thereby identifying the most valuable audiences.

4. Share valuable information with your teams: This can be achieved because reports and data are available from one place.

This allows company members to see:

The audience
The media
The results obtained
By having these possibilities, you will be able to share relevant information, which will allow you to perfect your marketing strategy.