That is, some email applications won't automatically display images

[shaownhasan]

Stop making excuses to delay new campaigns. 4.- Neglecting mobile users mobile emails I'm sure most marketers use a desktop computer to craft their email marketing messages. On these devices, everything looks great. So, it's time to send it to your subscribers, right? Not so fast. You should check and see how your message looks on mobile devices . Most email marketing software will have mobile-optimized features. But the best way to do this is to send yourself a test email. See which devices people use most to check their emails. Smartphones are by far the most popular devices for people of all ages. So even if your message is technically mobile-friendly based on the test run through your email software, there are other things it's wise to keep in mind: Avoid long blocks of text . Something that is two or three lines on a desktop computer could be ten lines on a 4-inch smartphone screen.


Your email should have images , but don't rely too office 365 email leads heavily on images. So if your entire message relies on the context of your image, you might be out of luck. So, to fix one of the most common email sending mistakes, you need to know how to increase sales by meeting the needs of mobile users. 5.- Sending unprofessional messages Errors in sending emails You previously saw why you shouldn't delay campaigns. But that being said, emails shouldn't be sent out within minutes either. Take the same approach you would use if you were publishing a blog or adding a new landing page to your website : Plan it. Create an outline. Write the copy . Put it through some editing software. Proofread and then proofread again. Jargon, spelling mistakes, and incorrect formatting will not reflect well on your business.