Who is responsible for compiling descriptions for placement on the marketplace?

[aminaas1576]

Each marketplace has a certain reputation, a wide audience and cool advertising, you need to think through the product description in detail. But a person makes a decision to buy in the product card, this is the main page for all sellers. Imagine a situation: you see a beautiful voluminous dress on the site, you already know what shoes you will wear it with. But they bring you a completely different thing without any volume, not at all similar to what you saw. And the description says that the dress is made of silk, but in fact the material is completely different. Agree, the situation is unpleasant, and after such disappointment, the consumer is unlikely to buy your thing again. And the same incorrectly composed description that misinforms the buyer will be to blame for this.



To prevent this from happening, you need to take several points into account when writing a description:

Important nuances
Target audience
Research your potential buyer: what are they interested in, who are they, what are their needs, how will your product help them. This will help to display the really important things in the product greece email list card: fabric composition, seam strength, shoes for narrow or wide feet, machine washability, and so on.

Photos
There must be real photos of the product. Without excessive editing, reflecting the real appearance and color of the product. Try to take beautiful pictures and show your product from its best side.

Answers to questions
Answer questions that your product's consumer may have in your product card. Put yourself in your buyer's shoes: what might confuse them in your product? Perhaps they might not like something? Or they might think about the benefits of buying. Try to express savings in numbers, descriptions of strength and durability, emphasize style, show things on a real person.

Reviews
There is no need to try to write a lot of positive reviews that are not quite similar (well, let's be honest, not at all similar) to the truth. The consumer can always go to any search engine and look for reviews about the product. If the reviews in the description and on other sites differ greatly, he is unlikely to want to make a purchase. And the fake is immediately detectable.